How to Balance Brand with Demand

Live Webinar:
Tuesday, August 13 at 2pm ET / 11am PT

Today’s marketers are tasked with everything from creating a remarkable brand story and dynamic creative to building consumer demand and nurturing leads. This two-pronged approach often happens in silos, causing significant inconsistency and strain on internal teams. But it doesn’t have to be that way.

Join our live Tech-Talk Webinar, presented by Quad, to learn effective brand-building strategies for today’s competitive market. Discover how to balance creative innovation with media placements and ways to unify your team's efforts for greater impact and productivity.

You’ll learn how to:

Connect brand and demand generation throughout the funnel
Bridge the gap between creative and media to unlock potential
Scale your efforts intelligently without sacrificing quality
Harness AI and innovative technologies to boost speed and efficiency

Presenters

Cari Bucci-Hulings

President, Betty, a Quad agency

Liz Grabek

Senior Vice President, Consumer Strategy,
Betty, a Quad agency

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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